Onat Ceramic
Onat Ceramic is a ceramic workshop with over 30 years of experience, specializing in handmade pieces for wholesale and gift sales. However, the brand had yet to establish a strong presence in the online market. To bridge this gap, a comprehensive digital transformation was undertaken.
Each product was carefully photographed, named, and categorized, with new collections introduced to enhance the brand’s structure. Strategies were developed to identify and connect with the right customers and target markets. Ultimately, a fully functional online store was built, ensuring a seamless digital presence.
Additionally, to support the brand’s visibility at fairs and exhibitions, catalogs, brochures, and posters were designed. This process not only modernized Onat Ceramic’s reach but also preserved its artisanal heritage while making it accessible to a wider audience.
Logo
Onat Ceramic already had an existing logo, but to better align with its evolving identity and digital presence, new design variations were explored.
However, since the logo had already been applied to items like aprons and other materials, a complete rebranding was not pursued to avoid additional costs. Instead, refinements were made to maintain consistency while enhancing the brand’s adaptability to the modern market.
Brochur
Website
Photography
